Brand Development. Transformation Development. Marketing. Sustainability. Creative Consulting. Speaker. Lecturer. Board of Hessendesign.
Brand Development Creativ Director Zukunft Nachhaltigkeit Innovation
DISCOVER - DEFINE - DESIGN - DELIVER - DISTRIBUTE
Brand development. Brand Purpose.
Accompanying brand concepts with a new understanding of quality and real value creation. From the development of the purpose, the strategy to supervision of the implementation and implementation in different channels.
Creative Consultant for sustainable, customer-centered marketing campaigns that reflect a consistent brand statement with a focus on omnichannel capability.
Development of a uniform communication across all channels based on the adopted brand positioning and the needs of the customers
Consulting of substantial future trends, adjustment and alignment for the opportunities in the company.
Development of personas as representative representatives for communication creation and offer processes. Use of multidimensional quantitative and qualitative data.
From briefing the agencies, to accompanying and supervising the entire creative and design process.
Added value concepts.
Development and production of relevant content based on the different needs of the customers and the strategic goals of the company.
In cooperation with international partners and specialists from the fields of fashion and product design, innovative concepts and sustainable products are created with a focus on circular economy and cradle to cradle. Design Thinking plays an important role in the development of the innovation culture, as well as the embedding in the organizational context.
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