Christine Fehrenbach

Brand Development. Transformation Development. Marketing. Sustainability. Creative Consulting. Speaker. Lecturer. Board of Hessendesign.

THE BRAND CORE MODELL.

Brand Development Creativ Director Zukunft Nachhaltigkeit Innovation

DISCOVER -  DEFINE - DESIGN -  DELIVER - DISTRIBUTE

Services:

Brand development. Brand Purpose.

Accompanying brand concepts with a new understanding of quality and real value creation. From the development of the purpose, the strategy to supervision of the implementation and implementation in different channels.

Marketing

Creative Consultant for sustainable, customer-centered marketing campaigns that reflect a consistent brand statement with a focus on omnichannel capability.

Brand communication.

Development of a uniform communication across all channels based on the adopted brand positioning and the needs of the customers

Future trends.

Consulting of substantial future trends, adjustment and alignment for the opportunities in the company.

Persona development.

Development of personas as representative representatives for communication creation and offer processes. Use of multidimensional quantitative and qualitative data.

Creative consulting.

From briefing the agencies, to accompanying and supervising the entire creative and design process.

Added value concepts.

Development and production of relevant content based on the different needs of the customers and the strategic goals of the company.

Innovation projects.

In cooperation with international partners and specialists from the fields of fashion and product design, innovative concepts and sustainable products are created with a focus on circular economy and cradle to cradle. Design Thinking plays an important role in the development of the innovation culture, as well as the embedding in the organizational context.


 

Clients:

BEVERAGES: 

Alwa-Mineralwasser Asbach Bitburger Dimple Fanta Gerolsteiner Kattus Prosecco Karlsberg Mumm Paulaner Rapps Unox soupsoup

ELECTRONICS: 

Bauknecht Blaupunkt ENERGY Erdgas FES Frankfurt Südsachsen Kommunale Wasserwerke Leipzig KWL Secura Ökostrom Shell

FOOD: 

Danone Haribo Iams Kellog‘s Cornflakes Milka Ritter Sport soupsoup Milk

IT:

Agfa Blaupunkt SAP Siemens Sony T-com Tandon Computer Thyssen Krupp Viag Interkom

MEDIA: 

ARD/ZDF Bildpunkt DF 1 DM-Euro FHM Focus Freundin GEZ Neue Woche RTL 2 3Sat HR3 SDR SWF3 TVMovie

PHARMA: 

Behring Grippostad Insideher Ladival Manuia Merck Merz Novorapid Roche

RETAIL: 

Rewe Manufactum

SOCIAL: 

BZGA Werkstatt Bingenheim Deutscher Kinderschutzbund

SERVICES: 

Ballwanz Immobilien BFG Bank Commerzbank Condor Deutsche Bank Deutsche Post
Eurocard FES Frankfurt Heidelberg Druckmaschinen Hotour Unternehmensberatung Letsbuyitcom Murrplastik T-Com VDZ- Zentralheizungs-Verbund SEB Storaenso shell Innovo cloud EuroMold

TOURISM: 

Condor Terramar

FASHION: 

Adidas Cinque Calida CGI Clothcraft Dressler Glumann Kandisman Golfino G+ Hirsch Hess natur heine Mephisto Nike Windsor Quelle Zimmer&Rohde

BEAUTY: 

Dr. Hauschka Ellen Betrix Farfalla Ladival Bodycare Margaret Astor Max Factor Nivea Penaten Primavera Tabac Tempo

CARS: 

Fiat Nissan Mini Rover Porsche Continental

 

Benefits Offer Future Sustainability