Manufactum

Brand Development Innovation Sustainability Marketing Content Development Creative Concepts Future Changemanagement

Head of brand development. Communication. Product line. Strategic development of the Manufactum brand. | Groundwork | Market research | Development of a new mission statement | Customer personas | Renewal of corporate language and design | Creation of social media presence | Creation of PR strategy | Implementation of projects around sustainability and innovation (with universities, museums, multipliers) | Development and execution of new event and exhibition formats | Direction of design, PR and creative agencies | Development and implementation of an sustainable and innovative product line, creation of expanded product line criteria, development of ethical fashion in women’s outer garments line | Conception and direction of workshops | Development and management of staff.

Kick-off expert conversations

New materials, Dr Sascha Peters, Haute Innovation | Sustainability projects Nana Beyer - Scholz und Volkmer | Projekt More than Shelters | Corporate Language Kati Krause | Innovation strategies Anna Handschuh | Workshops Vision Manufactum Direction Regine Martin, Move and Balance

Austausch der Führungskräfte mit dem Kernteam

Vorstellung der Zukunftskonzepte bei den Mitarbeitern im Headquarter Waltrop

Einführung der neuen DOB Berlin

Introduction of new line of women’s outer garments | Berlin | Frankfurt | Event with designers and talks | Exhibition

Johanna Riplinger arbeitet mit natürlichen und pflanzlichen Farbstoffen

Christine Fehrenbach im Gespräch mit Umasan und Magdalena Schaffrin

Johanna Riplinger über ihr gemeinnütziges Engagement in Indien

Renate Künast bei der Vorstellung der neuen nachhaltigen Mode

Cradle to Cradle collection. Active wear+

Launch: Manufactum Cradle to Cradle Products in collaboration with the Beneficial Deaign Institute and the AMD University of Applied Sciences

Pioneering achievement - it took almost a year of development to turn the selected products from the Manufactum cooperation project with the AMD Master's programme "Sustainability in Fashion" into reality according to the Cradle to Cradle® principles. The Beneficial Design Institute accompanied this process and provided support in finding the right ingredients and developing the products as well as the take-back system and the subsequent use of the materials for the biological cycle.