Brand Development Innovation Sustainability Marketing Content Development Creative Concepts Future Changemanagement
Head of brand development. Communication. Product line. Strategic development of the Manufactum brand. | Groundwork | Market research | Development of a new mission statement | Customer personas | Renewal of corporate language and design | Creation of social media presence | Creation of PR strategy | Implementation of projects around sustainability and innovation (with universities, museums, multipliers) | Development and execution of new event and exhibition formats | Direction of design, PR and creative agencies | Development and implementation of an sustainable and innovative product line, creation of expanded product line criteria, development of ethical fashion in women’s outer garments line | Conception and direction of workshops | Development and management of staff.
