Fehrenbach. Holistic Sustain.


Brand Development Innovation Sustainability Marketing Content Development Creative Concepts Future Changemanagement

Head of brand development. Communication. Product line. Strategic development of the Manufactum brand. | Groundwork | Market research | Development of a new mission statement | Customer personas | Renewal of corporate language and design | Creation of social media presence | Creation of PR strategy | Implementation of projects around sustainability and innovation (with universities, museums, multipliers) | Development and execution of new event and exhibition formats | Direction of design, PR and creative agencies | Development and implementation of an sustainable and innovative product line, creation of expanded product line criteria, development of ethical fashion in women’s outer garments line | Conception and direction of workshops | Development and management of staff. 

Kick-off expert conversations

Kick-off expert conversations

New materials, Dr Sascha Peters, Haute Innovation | Sustainability projects Nana Beyer - Scholz und Volkmer | Projekt More than Shelters | Corporate Language Kati Krause | Innovation strategies Anna Handschuh | Workshops Vision Manufactum Direction Regine Martin, Move and Balance

Einführung der neuen DOB Berlin

Introduction of new line of women’s outer garments | Berlin | Frank­furt | Event with designers and talks | Exhibition 

Cradle to Cradle collection. Active wear+

Launch: Manufactum Cradle to Cradle Products in collaboration with the Beneficial Deaign Institute and the AMD University of Applied Sciences

Pioneering achievement - it took almost a year of development to turn the selected products from the Manufactum cooperation project with the AMD Master's programme "Sustainability in Fashion" into reality according to the Cradle to Cradle® principles. The Beneficial Design Institute accompanied this process and provided support in finding the right ingredients and developing the products as well as the take-back system and the subsequent use of the materials for the biological cycle.

Social Media Influencer facebook instagram

Development Social Media | Facebook & Insta­gram | Influencer Events | Concept | Imagery | Imple­mentation

Corporate Design | Heine Lenz Zizka Agency | Logo | Print | Online | Catalogue concepts | Typography | Art direction

Corporate Design | Heine Lenz Zizka Agency | Logo | Print | Online | Catalogue concepts | Typography | Art direction

Cooperations Monocle

Cooperations | MONOCLE and Manufactum

Book launch The Monocle Guide to Better Living | The Monocle Guide of Cosy Homes | Keynote Christine Fehrenbach in Frankfurt store