Christine Fehrenbach develops brands applying a new understanding of quality and real value creation. Her main focus is always on the human aspect. Using a holistic approach, she guides companies through the entire process of transformation, from developing an identity to implementing strategies for communication, design and product. She places particular importance on the economic goals of her clients being consistent with challenges facing society.
Her ability to link various actors and service providers from a large network spanning business, higher education, culture and design is of particular value. By connecting people with very different perspectives and skills, she finds completely new answers for businesses.
The renewal of a brand is a great opportunity for companies and institutions to strongly position themselves for the future. It’s all about knowing what the customers of tomorrow will want in order to develop the best and most relevant proposals for them.
Expertise Purpose Brand Development Quality
April 2020 Lecturer sustainable fashion and communication AMD Berlin https://www.amdnet.de
July 2019nd He Founder and CEO heads. Transformationsgestaltung www.heads-tg.de
January 2019: board of Hessen Design e.V. www.hessendesign.de
January 2017 - today: Owner Christine Fehrenbach. Brand Development. Creation. Innovation. Sustainability.
January 2017 –September 2018: Brand Consultant, Creative Consultant | heine Gmbh (Otto Group),www.heine.de
January 2017 – today: Partner for the development of cradle-to-cradle projects | Beneficial Design Institute,www.bd-I.de
November 2014–November 2016: Head of Brand Development, commercial procuration, member of the executive committee | Manufactum Gmbh (Otto Group),www.manufactum.de
2014: Co-Founder | Future Frankfurt: Future Laboratory for Sustainable Design
2012–2014: Partner | Interiorpark, Platform for Sustainable Designwww.interiorpark.com
2010–2012: Owner | Zoomunited Agency, The Sustainable Advantage
2010–2013: Partner / project manager, Come Closer Forum for Sustainable Design | Museum Angewandte Kunst Frankfurt
2007–2012: Lecturer for typography, corporate design and communication design | Academy Of Visual Arts Frankfurt
2005–2006: Lecturer for typography |Hochschule Mainz
1997–2005: Freelance creative director for national and international advertising agencies
1995–1997: Creative director | Lintas Frankfurt
1989–1995: Art director | Leo Burnett Frankfurt |www.leoburnett.com
Degree in communications design (Diplom) |Hochschule Rheinmain Wiesbaden
Photography apprenticeship (www.inthemoodforgoodphoto.de)