Christine Fehrenbach develops brands applying a new understanding of quality and real value creation. Her main focus is always on the human aspect. Using a holistic approach, she guides companies through the entire process of transformation, from developing an identity to implementing strategies for communication, design and product. She places particular importance on the economic goals of her clients being consistent with challenges facing society.
Her ability to link various actors and service providers from a large network spanning business, higher education, culture and design is of particular value. By connecting people with very different perspectives and skills, she finds completely new answers for businesses.
The renewal of a brand is a great opportunity for companies and institutions to strongly position themselves for the future. It’s all about knowing what the customers of tomorrow will want in order to develop the best and most relevant proposals for them.
DISCOVER - DEFINE - DESIGN -
DELIVER - DISTRIBUTE
The accompaniment of brand concepts with a new understanding of quality and real value creation. From the development of the brand core, the brand vision and strategy to the supervision in the implementation in different channels.
Creative Consultant for sustainable, customer-centric marketing campaigns that reflect a unified brand statement with a focus on omnichannel capability.
Development of a uniform communication across all channels based on the adopted brand positioning and the needs of the customers.
Advice on substantial future trends, adjustment and reconciliation for the opportunities in the company.
Development of personas as representatives for communication, creation and bidding processes. Use of multi-dimensional quantitative and qualitative data.
From the briefing of the agencies to the supervision and supervision of the entire creative and design process.
Added Value Concepts
Development and production of relevant content based on the different needs of customers and the company's strategic goals.
In cooperation with international partners and specialists in the fields of fashion and product design, we create innovative concepts and sustainable products with focus on the circular economy and on cradle to cradle. Design thinking plays an important role in the development of the culture of innovation, as does the integration into the organizational context.
Christine Fehrenbach talks about the topics.
- Designing the future of fashion.
- The future of retail.
- The future of brands.
Supporting companies for inspiring and collaborative design-driven organizations. With the goal that design, production, sales and marketing go hand in hand.
Januar 2017 - today: Owner Christine Fehrenbach. Brand Development. Creation. Innovation. Sustainability.
January 2017 –September 2018: Brand Consultant, Creative Consultant | heine Gmbh (Otto Group),www.heine.de
January 2017 – today: Partner for the development of cradle-to-cradle projects | Beneficial Design Institute,www.bd-I.de
November 2014–November 2016: Head of Brand Development, commercial procuration, member of the executive committee | Manufactum Gmbh (Otto Group),www.manufactum.de
2014: Co-Founder | Future Frankfurt: Future Laboratory for Sustainable Design
2012–2014: Partner | Interiorpark, Platform for Sustainable Designwww.interiorpark.com
2010–2012: Owner | Zoomunited Agency, The Sustainable Advantage
2010–2013: Partner / project manager, Come Closer Forum for Sustainable Design | Museum Angewandte Kunst Frankfurt
2007–2012: Lecturer for typography, corporate design and communication design | Academy Of Visual Arts Frankfurt
2005–2006: Lecturer for typography |Hochschule Mainz
1997–2005: Freelance creative director for national and international advertising agencies
1995–1997: Creative director | Lintas Frankfurt
1989–1995: Art director | Leo Burnett Frankfurt |www.leoburnett.com
Degree in communications design (Diplom) |Hochschule Rheinmain Wiesbaden
Photography apprenticeship (www.inthemoodforgoodphoto.de)
2009-2012 Academy of Visual Arts talk & workshop
2010Talk Ambiente – “Designing future”
2012 Keynote Ökorausch
2010Panel discussion “green city frankfurt” Haus am Dom Frankfurt
2011 Talk & workshop Hochschule Rhein Main “Design for the future“
2012 Talk BVMW “Innovation and communication”
2013 Panel discussion Biofach “Sustainability top – communication flop”
2013 Talk & workshop Bio Pro Stuttgart material-textile-design, “the bag”
2013 Talk ecostyle trade fair Frankfurt “Labels, logos, tests – what’s the value of seals of quality?”
2013 Talk Heldenmarkt “Do sustainable companies need new forms of communication?”
2014 Zukunftswerkstatt Architektur workshop “Source of inspiration for inventors”
2014 VDID Forum Hamburg talk “Ecology. Culture. Design”
2014 ecostyle trade fair Frankfurt - Ambiente “Sustainable design tells credible stories”
2014 Hochschule Burg Giebichenstein Halle Member of th jury and workshop “clean bags”
2015 Hochschule Burg Giebichenstein Talk “Fashion today. Sustainable as a matter of course?”
2015 Cooperation Monocle-Manufactum.Keynote with Tyler Brulé at the Frankfurt store. Book presentation “The Monocle Guide to Better Living”
2015 Manufactum store Berlin. Manufactum’s new “ethical fashion” keynote exhibition
2015 esmod international university Berlin. Jury member Master’s project Future of Fashion
2016 Bauhaus Archive Berlin panel discussion “Green fashion. Niche or mass market?”
2016 Projekt Manufactum – esmod Berlin Jury cooperating partner active wear+ and circular economy
2016 -2017 Roadshow active wear+, exhibitions
Textile Exchange Hamburg
Festival Fashion Museum Angewandte Kunst Frankfurt
Panel discussion with Prof. Friederike v. Wedel Parlow, Prof. Braungart/ epea
Fashion Week - Greenshowroom Berlin