Event Fashion Week Frankfurt Transforming Frankfurt Fashion
Art. Photography and Film Béatrice Steimer
TRANSFORMING FRANKFURT FASHION: HESSIAN SUSTAINABLE FASHION MEETS ART. DANCE. MUSIC AND LIKE-MINDED PEOPLE. WITH HESSIAN FASHION LABELS. IMMERSIVE ART INSTALLATION . WORKSHOPS. BRAND + SUSTAINABILITY + UPCYCLING
ALTE SEILEREI FRANKFURT 20. - 22. JUNI 2022
Within the framework of Frankfurt Fashion Week, the sustainable Hessian fashion scene will be given new forms of presentation to showcase its innovative approaches. The team around initiator and curator Christine Fehrenbach focuses on matching fashion with art projections and dance installations. The creative approach promises fashion in action, worn by dancers. Through the immersive art installation and the presentation on the body, the environmentally conscious intentions of the various fashion designers are brought to life. Fashion consumers are invited to get to know this consciously thinking fashion and creative industry, to make a difference together.
The programme: fashion performance and workshops.
Visitors to Frankfurt Fashion Week, the creative industries of Hessen are invited to take part in various workshops, networking and an accompanying evening programme consisting of the immersive art installation and impressive dance performances. During the day, workshops on increasing brand visibility, implementing sustainability, as well as an upcycling workshop with VHS Frankfurt and Stich by Stitch will take place over the three days of the event.
21.06. & 22.06. 14h-17h: Workshop for fashion labels and designers:inside.
Topics: Sustainability and increasing brand visibility.
Participation 50,00€ per workshop
20.06. 15h30: Upcycling-Atelier, with VHS
Frankfurt & Stitch by Stitch, open to all, free of charge
20.06. & 22.06. 18h-22h: Immersive Art Installation.
Film/ dance performance, music, interaction with visitors
Networking with drinks and food
Guest: Fashion Revolution. Augmented Reality Installation.
Hessian fashion labels
We are pleased to be able to provide a platform for Hessian fashion labels that are involved in the many the many different forms of sustainable fashion. From the label Stay in a Kite, which is dedicated to upcycling old kites and surf sails to create unique clothing and accessories, to the handmade vegan bags by Melina Bucher. Mipfashion presents modern streetwear, while Moski relies on 100% production in Germany or Frankfurt am Main. Christine Fehrenbach's partner THE GUESTLIST is dedicated to shaping the future of consciously produced, timeless slow-fashion products - which can become heirlooms and are passed down from generation to generation. Stitch by Stitch is a B2B tailoring company that works in a socially and ecologically sustainable way. Under the "Made in Germany" seal of quality, Stitch by Stitch produces small series for fashion labels with professional tailors who have fled the country - and does so regionally, transparently and fairly. Linamour's passion is pure linen and it is produced fairly and sustainably in Katja Rzheutskaya's home country of Belarus. Who made my clothes' is Coco Lore's principle of action by conviction. All pieces are made fairly and sustainably on site in Frankfurt am Main. Weinstürmer stands for high-quality fashion made in Germany to ensure short transport routes, fair wages and safe working conditions. The Hessian design claim is rounded off by the Frankfurt School for Clothing and Fashion, which also presents an upcycling project made of denim. And not to forget, of course, the upccling outfits from Senegal/ St. Louis - Dakar Biennale by our artist Béatrice Steimer.
Artwork. Photography and fashion Béatrice Steimer
Dancer: Clara, Danique, Guillermo, Ariadni
We are very much looking forward to the three days full of sustainable fashion from Hessen as well as the varied form of presentation.Transforming Frankfurt Fashion is part of the official programme of Frankfurt Fashion Week 2022.
Many thanks to our sponsors and supporters: Hessian Ministry for Economic Affairs, Energy, Transport and Housing,
Wirtschaftsförderung Frankfurt GmbH / City of Frankfurt am Main and VHS Frankfurt.
Yours, Christine Fehrenbach and team